Tuesday, September 24, 2019

Kingling Motors Philippines Inc. Is Chosen As Exclusive Distributor of Qingling Isuzu Trucks in the Country

(L - R) Jing Huang - Interpreter, Wu You Sheng - Minister Global Marketing Management of Qingling Motors, Joseph L. Sy - President and CEO Kingling Motors Philippines Inc., Rosita  T. Sy - EVP-COO Kingling Motors Philippines Inc.

The 'One Belt One Road' initiative in China and the 'Build, Build, Build' program here in the Philippines has given rise in the local demand for heavy equipment including commercial light, medium, and heavy trucks. With that in mind, Qingling Motors Co, Ltd. (QMCL), the oldest and largest truck manufacturer, and maker of Isuzu parts and trucks in China will be exporting to the country several Isuzu truck models including special-purpose trucks and a mid-sized pick-up truck.




Philippine-China (Chongqing) Trade and Investment Forum organized by the Chongqing Municipal Commission of Commerce and the Philippine Chamber of Commerce and Industry

During the Philippine-China (Chongqing) Trade and Investment Forum organized by the Chongqing Municipal Commission of Commerce and the Philippine Chamber of Commerce and Industry held at the Conrad Hotel in Pasay City on September 16, 2019, Kingling Motors Philippines Inc. signed an agreement with Qingling Motors Co., Ltd. (庆铃汽车有限公司) of China to distribute and market Qingling Isuzu light, medium and heavy commercial vehicles in the country. 

A fleet of Qingling Isuzu trucks was displayed at the parking area adjacent to Buffet 101 across the boulevard from the Conrad Hotel as a “soft launch” of the venture.

A fleet of Qingling Isuzu trucks on display during the ribbon-cutting ceremony

On display were Qingling Isuzu LEGA 100P with FBbody, MEGA 100P aluminum van and mini dump truck, PEGA K600 dropside truck, SEGA cab and chassis, GIGA 6-Wheeler 420HP tractor head, GIGA 10-Wheeler tractor head, and NKR 600P modern PUV. 


Leading the ribbon-cutting ceremonies were officials of Qingling Motors Co., Ltd., Kingling Motors Philippines Inc., and the Vice-Chairman of the China Council For The Promotion of International Trade (CCPIT)

Leading the ribbon-cutting ceremonies were officials of Qingling Motors Co., Ltd., Kingling Motors Philippines Inc., and the Vice-Chairman of the China Council For The Promotion of International Trade (CCPIT).


At the ribbon-cutting ceremony (L - R), Rosita  T. Sy - EVP-COO Kingling Motors Philippines Inc.,  Joseph L. Sy - President and CEO Kingling Motors Philippines Inc., Deng Wen Nian - Vice-Chairman China Council for the Promotion of International Trade Chongqing Sub-Council
Qingling Motors Co., Ltd.

On May 13, 1985, QMCL was jointly established by Chongqing Automobile Manufacturing Plant of China and Isuzu Motors Co., Ltd. of Japan (IMCL) as the first Sino-Japanese automotive business enterprise and commercial vehicle manufacturer. Isuzu Japan represented a sizable stake in the joint venture while the State represented the major shareholder. Around 2.5Billion RMB was invested to put up the manufacturing facility, which created jobs for more than 3,000 employees.


Qingling Isuzu with a slightly augmented Isuzu Japan Logo

On June 16, 1990, Qingling and Isuzu jointly opened three productions lines for final assembly, welding, and painting. 

On November 25, 1992, Qingling and Isuzu became the first assembler in the Chinese national light-duty commercial vehicle industry to achieve an annual production of 10,000 vehicles. 

On August 17, 1994, with the approval of the Chinese Government, Qingling Motors Co., Ltd. issued 500 million shares of stocks and became the first Chinese automotive enterprise to be publicly traded in the Hong Kong Stock Exchange (Stock Code HK1122). 

Qingling and Isuzu Joint Ventures

In October 1994, Qingling and Isuzu jointly launched the N-series commercial vehicle, the 100P light-duty truck. At the same time, Qingling and Isuzu inaugurated the engine assembly plant and started the localization of the Isuzu 4JB1 diesel engine. 

In 1996, Qingling started exporting engine and transmission components to the Isuzu engine assembly plant in Japan, which is distributed to Isuzu affiliates around the globe.

In 2000, Qingling and Isuzu started the production of the F-Series heavy-duty commercial vehicles and the next-generation N-series light-duty trucks with the new Isuzu 4K diesel engine in 2004. 

In May 2007, the Qingling Isuzu (Chongqing) Engine Co., Ltd. was established with an investment of around 84 Million US Dollars. Qingling and Isuzu both hold a 50% stake in the joint venture that manufactures, assembles, and distributes Isuzu diesel engines. 

Isuzu Qingling Engineering and Autoparts

In September 2011, Qingling and Isuzu signed a memorandum of cooperation to signify their joint entry into the rapidly expanding heavy-duty commercial vehicle market in China. 

In July 2012, Isuzu invested 3 Million US Dollars (75% share) while Qingling invested 1 Million US Dollars (25% share) to establish Isuzu Qingling (Chongqing) Engineering Co., Ltd. to plan, design and engineer new products including a new heavy-duty truck and its relevant components. 

Also, in July 2012, Isuzu invested a 51% share while Qingling invested a 49% stake to establish the Isuzu Qingling (Chongqing) Autoparts Co., Ltd. With a total investment of 240 Million US Dollars, the joint venture was created to produce and market vehicle and engine parts and components. 

In 2014, the factory manufacturing heavy-duty engine parts and components was in full swing and the mass production of the Isuzu 6U heavy-duty diesel engine started. 

In 2017, the Qingling Isuzu GIGA heavy-duty commercial vehicle line was introduced. 

Technical Developments and Awards

Today, Qingling Motors (Group) Co., Ltd. is one of the leading automobile manufacturers in China. It has 43 subsidiaries, several factories, and a research and development (R & D) center. The partnership between Qingling and Isuzu has expanded greatly to include technology, manufacturing, management, marketing, capital control and processes that help grow and enhance the core competitiveness of the joint enterprise.

Qingling transformed traditional industries using advanced technologies by, developing manufacturing systems, improving production processes from basic blank-casting including forging and aluminum casting, manufacturing spare parts including engine, gearbox and cabin components, and streamlining vehicle assembly. 

They also established the Technical Development Center, Mould Center, Forging Die Center, and Physicochemical Center to further the technological development of Qingling and Isuzu products.

Currently, Qingling manufactures, distributes, and exports Isuzu light, medium and heavy commercial vehicles, diesel and gasoline engines, including spare parts and components. They manufacture products for the domestic and overseas markets with world-class quality and competitive prices. They have also received various national and international awards including “2010 China Top 500 Machinery”, “2010 China Top 10 Truck”, and placed 5th in the “Lorry’s Top 10” list.

Kingling Motors Philippines Inc.

In the Philippines, QMCI initially appointed JAC Trucks distributor Mrs. Rosita T. Sy as the local distributor of Qingling light, medium and heavy commercial vehicles. 


Rosita  T. Sy - EVP-COO Kingling Motors Philippines Inc. and husband, Joseph L. Sy - President and CEO Kingling Motors Philippines Inc.

The Qingling commercial vehicles were displayed in the 2019 Manila International Auto Show (MIAS) which in turn created a buzz in the local commercial vehicle market. Because of the growing demand for commercial vehicles, Isuzu Motors Co., Ltd. of Japan approved the entry of Qingling Isuzu GIGA heavy trucks into the Philippine market. It also appointed Qingling Motors Co., Ltd., as the authorized global distributor, and approved Kingling Motors Philippines Inc. (KMPI), local Philippine distributor, the use of the Qingling Isuzu brand name in the Philippines. 

Mrs. Sy established KMPI to locally market Qingling Isuzu light, medium and heavy commercial vehicles to complement the passenger and light commercial vehicle sales of Isuzu Philippines Corporation (IPC) and to further promote the Isuzu brand, which is very popular in the country. 

"Kingling Motors respects Isuzu Philippines as our partner and we'll keep the company alive.... Our purpose is to import middle-priced high-quality trucks into the Philippine market to compete with other China brands here and not to compete with IPC here. We want to make our market coverage more wider, that's why we come here", stated Wu You Sheng - Minister Global Marketing Management of Qingling Motors.

KMPI aims to capture the growing commercial vehicle market dominated by other Chinese truck brands because of the huge price difference compared with the established Japanese brands. 


Kingling Motors Philippines LOGO. The three converging lines at the bottom represent the Chongqing Government, the Isuzu Japan Factory, and the Qingling Factory
“We realized that most Filipinos do not know how to pronounce Qingling, so we used the syllabicated version ‘King-Ling’, which is how it is actually pronounced. In Fukien, ‘Ling’ means dragon while in the Mandarin language, ‘Ling’ means light truck. So,  ‘Kingling’ means ‘King of the Dragons’ in Fookien and ‘King of the Light Trucks’ in Mandarin, which is truly our goal”, stated the lady EVP and COO.

“With world-class quality, Isuzu brand recognition, competitive pricing, and an innovative dealer network including a ‘One Price’ policy for all the Qingling Isuzu dealers in Luzon, Visayas, and Mindanao, we are confident that we can capture a significant chunk of the growing truck market in the Philippines”, added Mrs. Sy.

KMPI will also be expanding their line with special-purpose trucks like flatbed trucks, car-carriers, fire trucks, man-lifts,  boom trucks, sewage trunks, tankers, and street sweepers. If they don't have it on stock, a buyer can order the unit and delivery will be in 60 days. 

KMPI will be selling two Isuzu light-truck models, the LEGA and the MEGA, which are exclusive only for the Qingling Isuzu Brand. 

Warranty will be for 100k km or 3 years whichever comes first.


Qingling ISUZU SEGA Cab and Chassis


Qingling ISUZU MEGA 100P Aluminum Van


Qingling ISUZU PEGA K600 Dropside Truck 


Qingling ISUZU MEGA 100P Mini Dump Truck


Qingling ISUZU GIGA 6-Wheeler 420HP Tractor Head 


Qingling ISUZU NKR 600P Modern PUV


Qingling ISUZU LEGA 100P with FB Body
Qingling ISUZU GIGA 10-Wheeler Tractor Head

- END –




Monch "Monchster" Henares is an award-winning automotive journalist and feature writer for the Philippine Daily Inquirer's Road Talk, a media blogger @ MonchsterChronicles.com, and a co-anchor in the program 'Kaya Mo Yan' on DZRH News Television.  He is also a tech and motoring specialist, inventor, and automotive engineer.

He managed the motorpool for a limousine company in Las Vegas, Nevada, USA. He is now based in Manila, Philippines, and is the President of BuildMeUp Corp.

You may e-mail him at monchnrs@gmail.com

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