Sunday, March 8, 2020

Autohub Group to Locally Manufacture Piaggio APÉ Three-Wheeled Vehicles || Monchster Chronicles

At the formal signing (L to R) Christina P. Chua - SVP Technical and Administrative Export Services Autohub Group, Miguelito Jose - SVP Group General Manager Autoitalia Philippines, Sudhanshu Agrawal - VP for Export PVPL, Willy Tee Ten - President and CEO Autohub Group, Rowel S. Barba - DTI Undersecretary and Chief-of-Staff, Angelica M. Cayas - BOI Governor,  Sunil Singh - Country Manager – Export Sales, Piaggio Group

Autoitalia Philippines Enterprises, Inc. is a proud member of the Autohub Group. It is the distributor of the Piaggio APÉ and Piaggio Porter commercial vehicles in the Philippines. Autoitalia aims to change the light commercial vehicle landscape in the Philippines by providing an innovative platform to all transport, mobile businesses, and delivery needs.


A Ceremonial Signing of Technical Licensing Agreement of CKD Kits Assembly commenced last February 28, 2020, at Manila Golf and Country Club to seal the tie-up.

The intention is to have Piaggio APÉ three-wheeled vehicles be registered to the Board of Investments (BOI) under Executive Order (EO 156) or the Motor Vehicle Development Program (MVDP) to assemble, manufacture and distribute Piaggio vehicles to the Philippine territory in a Complete-Knock-Down (CKD) state of importation from Piaggio Vehicle Private Limited (PVPL) Inc. in India and the opportunity to export such products to the ASEAN countries like Laos and Cambodia.

The signing of the Technical Licensing Agreement gives Autoitalia the privilege to do both domestic and export sales – open ownership to Piaggio for infusion of capital. The Joint Venture and Autoitalia will remain domestic-oriented.

Autoitalia will be licensed to assemble and distribute APÉ vehicles in the ASEAN and other territories agreed upon.

Piaggio APÉ - Three-wheeler work-horse being checked out by Arabelle Jimenez.

Regional Value Content (RVC) is 40%. – means 40% of the CKD components should come locally and/ or sourced from ASEAN. This would allow export to ASEAN to use the duty-free ASEAN rate. This would mean that Piaggio would have to do sourcing and manufacturing and assembly operations including painting and welding of major components of the vehicle here.

Piaggio APÉ three-wheeled vehicle 

Present during the event were the top executives from Piaggio India, Autoitalia and BOI in the Philippines:

Willy Tee Ten , Autohub President and CEO
Miguelito Jose, Autoitalia Philippines Senior Vice President- Group General Manager
Sudhanshu Agrawal, Vice President – Export, PVPL
Sunil Singh, Country Manager – Export Sales, Piaggio Group
Rowel S. Barba, DTI Undersecretary, and Chief-of-Staff
Angelica M. Cayas, BOI Governor
Ma. Corazon H. Dischosa, Executive Director, Industry Development Services
Evarise M. Cagatan, Director, Manufacturing Industries Service
Lourdes A. Chan, Industry Development Group, Manufacturing Industries Service
Melania DB. Dingayan, Chief Investments Specialists, Manufacturing Industries Service.

There were also members from SBH Virgo Corporation present at the Ceremonial Signing:

Richard “Dennis” Hain, Lawful Owner/ Lot Possessor of the facility to rent for Assembly Plant
Dondon Hain, SBH Virgo Incorporator, Bong Baetiong, SBH Virgo Sales Executive
Joven Tabarangao, Plant Specialist; Product Development Associate, SBH

Monch Henares trying out the ergonomics of the Piaggio APÉ three-wheeled vehicle.

Currently, Autoitalia has dealers located in Taytay, Tagaytay, Legazpi, Imus, Pampanga, Dumaguete, Cebu, Bohol, Davao, Cagayan de Oro, Zamboanga and soon in more locations nationwide. The business is continuously growing due to the increase in nationwide presence through dealership expansion.

A ceremonial signing to welcome new dealers to the Piaggio family also happened in the event. The newly activated dealer groups will establish their presence in Dagupan, San Pablo, Subic, Capiz, Biñan, Isabela, Pasay, Dasmariñas, Tacloban and more areas nationwide.

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Monch "Monchster" Henares is an award-winning automotive journalist and feature writer for the Philippine Daily Inquirer's Road Talk, a media blogger @MonchsterChronicles.com, and a co-anchor in the program 'Kaya Mo Yan' on DZRH News Television.  He is also a tech and motoring specialist, inventor, and automotive engineer. 

He managed the motorpool for a limousine company in Las Vegas, Nevada, USA. He is now based in Manila, Philippines, and is the President of BuildMeUp Corp.

You may e-mail him at monchnrs@gmail.com
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