Hongqi Welcomes Alice Dixson As Newest Brand Ambassador | Monchster Chronicles

Asia’s foremost luxury marque Hongqi is welcoming actress and former BinibiningPilipinas International Alice Dixson as its newest ambassador.

Asia’s foremost luxury marque Hongqi is welcoming a new member to its family, partnering with actress and former Binibining Pilipinas International Alice Dixson as its newest ambassador.

With over thirty years in the entertainment industry, Alice Dixson’s timelessness and aura encapsulates Hongqi’s legacy of opulence. As one of Asia’s oldest luxury vehicle manufacturers, guided by the creative vision of Giles Taylor, former Design Director of Rolls-Royce, Hongqi’s modern lineup reflects a seamless fusion of heritage and contemporary luxury, where tradition meets innovation in every curve and detail. Hongqi, like Alice Dixson, has perfected its style through the years; and as such, the brand has consistently delivered powerful vehicles that bring premium experiences.

When asked about what drew her to joining Hongqi, Dixson said that it was Hongqi’s bold vision and eagerness to embrace individual experiences that resonated with her. 

“Hongqi always looks to challenge the status quo, and push for excellence in everything they do,” said Dixson. “Their vision “I Decide What Drives Me” isn’t just a motto, each drive has become a statement of your individuality. For me, what drives me is my passion and my courage, and that’s why I drive Hongqi”. 

Alice Dixson’s timelessness and aura encapsulate Hongqi’s legacy of opulence.

               

In addition, Dixson highlighted how the experience of a Hongqi vehicle is like no other. As an actress, model, mom, and now, Hongqi’s latest brand ambassador, Dixson says that she was wholly impressed at the brand’s ability to balance style, performance, safety, and comfort— without compromising on sustainability and environmental responsibility.

According to Dixson, sustainability has always been important to her, inspiring her to live consciously and seek more eco-friendly modes of transportation, such as electric vehicles.  “I’ve been considering switching to an electric vehicle for a while now, and Hongqi was already one of my top choices,” says Dixson. “Even before they reached out, I was already familiar with the brand and impressed by what I learned—it consistently stood out as one of the best in the market. That’s why being part of the Hongqi family now feels like such a natural fit. I’m proud to represent a brand that delivers not just premium driving experiences, but also champions sustainable and environmentally responsible mobility.” Dixson adds that she’s excited for what’s ahead, hinting that there’s more to come from Hongqi in the months ahead.

On Hongqi’s end, the marque shares similar sentiments to Dixson and believes this collaboration reflects Hongqi’s commitment to excellence. 

“Alice’s exquisite taste, adventurous spirit, and values make her the perfect advocate to show the world what Hongqi is all about,” says  Rashid Delgado, Hongqi PH and EVOxTerra President and TDG Co-CEO. “And with that, we're excited to officially have Alice, whose name and style speak for themselves, be the face of Hongqi as it drives into the future.”

Marking the dawn of a new era for Hongqi Philippines, the brand unveils its latest ad featuring Alice and its all-new electric models—the E-H7 and E-HS7. The video is now live on Hongqi Philippines’ official Facebook (hongqi.philippines) and Instagram (@hongqi_ph) pages. Watch it here: [https://www.facebook.com/share/v/1D3tBgrMFf/] 

 

Philippine luxury car enthusiasts interested in test-driving the models may visit Hongqi’s showrooms in BGC, Alabang, Manila Bay, and Quezon City, or visit Hongqi’s official website at www.hongqi.ph to learn more.