Saturday, September 9, 2023

RIVAL 4X4 Launches Its World-Famous Aluminum Bumper and UVP Product Line in the Philippines | Monchster Chronicles

A Suzuki Jimny outfitted with RIVAL aluminum bumpers and under-vehicle protection 6mm stamped aluminum sheets

With the ever-growing community of off-road enthusiasts in the Philippines, there is no doubt that global brands catering to this lifestyle are entering the country left and right. RIVAL 4x4 is ready to take over the scene under its official distributor: Premium Overland Outfitters. 

Premium Overland Outfitters

Premium Overland Outfitters has been dedicated to providing top-quality 4x4 accessories since 2014, for the market that deserves no less. They have been a constant for the distinct clientele who love to explore the outdoors through rugged terrains, ensuring peace of mind while looking good as they embark on extraordinary adventures.

Founded in 2014, Premium Overland Outfitters has established itself as a leading provider of premium accessories for 4x4 vehicles, offering a wide range of products designed to enhance the performance, functionality, and aesthetics of off-road vehicles.

Joining the company’s lineup of premium 4x4 accessories like Front Runner, Eezi-Awn, QuickPitch, Smartcap, and Securi-Lid, Premium Overland Outfitters adds one of the world’s leading aluminum bumper and Under Vehicle Protection (UPV) manufacturers under its wing.

 Last September 8, Sales Director, Alex Perez expressed great optimism for the brand, highlighting how the lifestyle has evolved in the country saying, “During the pandemic, the 4x4 and camping scene became a huge hit, and camping is now a way of life for many. Our products aim to satisfy this market segment fashionably, while never sacrificing functionality”.

The Launch

A showcase of off-road vehicles welcomed the audience during the media launch at One Esplanade, with a sneak peek of what Premium Overland Outfitters can do for all the off-road enthusiasts out there. Perez also mentioned that product deliveries for the Next-Gen Ford Ranger sold out as soon as they landed in the Philippines, and Next-Gen Ford Ranger Raptor customers should also watch out for their share of RIVAL accessories soon. RIVAL 4x4 Bumper Kits available locally come with a 12-month warranty, and via official dealers, RIVAL 4x4 aims to give the following vehicles their much-needed support:

Ford Ranger

Ford Everest

Isuzu D-Max

Jeep Wrangler

Land Rover Defender

Nissan Navara

Nissan Patrol

Suzuki Jimny

Subaru Forester

Toyota FJ Cruiser

Toyota Hilux

Toyota LC100

Toyota LC150

Toyota LC200

Toyota LC300

Toyota LC78

According to Dmytro, it will take about 3 months for a special-order shipment to arrive in Manila. Most of the kits for the above list will be available and on stock.

Dmytro Chernychenko, Head of RIVAL Middle East (left) talks about the awesome quality of his products.

RIVAL 4x4 is present in over 65 countries worldwide, continuously expanding across America, Europe, Australia, the Middle East, and Asia. Dmytro Chernychenko, Head of RIVAL Middle East, graced the event and expressed his excitement about the brand’s future and presence locally, “We believe in the massive potential in the Philippines, and by expanding our range globally, Filipino off-roaders can expect brand new technologies from RIVAL by June 2024.” 

Left: Dmytro Chernychenko, Head of RIVAL Middle East; Right: Alex Perez, Sales Director

RIVAL - Built Strong in Russia

Rival 4X4 was founded in 2006, and it produced UVPs for vehicles which became its first metal product manufactured. Since then, the company has been producing high-quality aluminum accessories and has been actively extending its product line. In 2013,  the expansion efforts led to the manufacturing of the aluminum bumper which quickly established itself as a unique product in the market.

Aluminum bumpers by Rival

The company's presence in the international market has been expanding for almost 10 years, marked by the establishment of four additional subsidiaries in Houston (USA) in 2019, Dubai (UAE) in 2021, Bursa (Turkey), and Brisbane (Australia) in 2023, which enables fast and adaptable global delivery.

Rival 6mm thick UVP 

As of today, Rival holds global leadership in the manufacturing of aluminum bumpers and UVP and will continue to develop new accessories to cater to more cars in the market.

These are very exciting times for the Philippine Off-roading and Overlanding enthusiasts! Check out their website to know more about Premium Overland Outfitters products:, or contact +63 917 557 9276 for Sales inquiries. You may also visit their social media pages on Facebook and Instagram.

Rival with Motoring media at the launch

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