Wednesday, September 27, 2017


Manila, Philippines (August 19, 2017) – After months of being near tight-lipped, ASUS Philippines finally unveiled the long-awaited Zenfone 4 series into the local scene – in the most unique and vibrant manner yet: the rising of its very own city at SMX Convention Center, Pasay, dubbed the Zenfone 4 City.

With architectures intricately personalized to each Zenfone 4 variant’s personality, ASUS Philippines veered away from traditional practices and revealed each Zenfone 4’s capabilities in more experiential ways than before. The bold but creative move was done in hopes to provide event goers better understanding of each smartphone and how amazing each one is, independently – especially in the realm of mobile photography.

 “We wanted to bring something not only creative but also innovative to the table, as well as tell what’s true to us being born explorers -- that’s why we decided to build our own city.” Product Marketer for ASUS Smartphones, Francis Garcia, enthusiastically admitted. “Because what can be more versatile for adventures than a city? There are a lot of discoveries to be made in the urban jungle, so many alleys to explore, rooftops to hop, people to meet, and - most of all - so much moments to be caught.”

ASUS Country Manager, George Su
ASUS Philippines  Country Manager, George Su, shares the same sentiments, “For one to fully understand the power behind the Zenfone 4 series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city. ” He added, “That is why we are very excited to have our dearest friends and partners share with us moments of exploration and discovery of what the newest Zenfone 4 series really is, and how it will innovate the landscape of smartphones towards the incredible.”

 “This is a year of many great things,” George begins, “A year of going beyond what is expected to be in search of the incredible, a year of changing the landscape of mobile photography, and a year of new relationships to explore. We hope everyone will join us and support us in this year’s exciting adventures.”

Photography has always been instrumental in catching and immortalizing moments that you want to treasure as you continue exploring life. ASUS understands that sentiment quite well. With, the tech giant provides a line-up of incredible smartphones that is considerably at par with professional cameras, not only to you the assurance of memory captured in top-of-the-line quality but also give you an experience in photography like never before.

Click Here Full Video of Zenfone 4 Launch 
Click Here Video of Prices Revealed at Zenfone 4 Launch

Zenfone 4 and 4 Pro

Zenfone 4 Pro in Moonlight White
P 39,995.00 

Zenfone 4 in Midnight Black
P 28,995.00

The latest generation of Zenfone models is bannered by its two powerful flagship smartphones: the Zenfone 4 Pro and the Zenfone 4 – both equipped with the finest and most advanced technologies for an incomparable mobile photography experience.

The ZenFone 4 features a top-of-the-line dual-camera system that expands creative options to new heights. Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4μm pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light. Its 120° wide-angle camera provides a 200% larger view than standard normal smartphone, letting you fit more scenery and people. Its camera performance is further improved by the Qualcomm Spectra™ 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.

The Zenfone 4 Pro* was engineered to provide luxury in every detail of your shot. With a dual-lens camera system featuring a standard camera with the Sony flagship IMX362 image sensor, an F1.7 aperture lens and a 10x total zoom capability, and a front-facing selfie camera with fast phase-detection auto-focus, this special variant captures gorgeous photos that is at par with professional cameras. The ZenFone 4 Pro is the world’s first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel™ Engine, which promises 8x brighter photos in low light. Powered by the latest Qualcomm® Snapdragon™ 835 Mobile Platform and 6GB RAM, the ZenFone 4 Pro delivers a smooth and responsive camera experience, and the best performance with today’s apps and games. 

The Zenfone 4 Pro retails at Php 39,995.00, and will be made available via pre-order by mid-September. 
The Zenfone 4, which retails at Php 28,995.00, will come with a JBL Clip 2 portable Bluetooth speaker, a premium Clear Case and ZenPower Slim. Those who will place pre-orders from August 19 to September 3 will also receive an ASUS tripod. Both variants of the Zenfone 4 Series will come in two colors: Midnight Black and Moonlight White. 

Zenfone 4 Selfie and Selfie Pro

Zenfone Selfie Pro in Rogue Red
P 18,995.00

Zenfone 4 Selfie in Sunlight Gold
P 13,995.00

Long time fans of the ASUS Zenfone brand will surely be all smiles again with the return of the Zenfone Selfie series, which made a huge splash last 2015 as the original smartphone that captured the “perfect you”. This time, the Zenfone 4 Selfie series makes its grand return to the market, with two variants: the Zenfone 4 Selfie and the Zenfone 4 Selfie Pro.  This year’s Zenfone 4 Selfie line-up promises to up the ante of your selfie and wefie game with a whole new level of lifestyle and beauty photography. 

The Zenfone 4 Selfie is endowed with a dual-lens front camera of 20MP base camera and a 120° super wide-angle camera to capture selfies and wefies, 200% more than the usual view. The Zenfone 4 Selfie also comes with the newest ASUS SelfieMaster, a smart beautification technology that helps one take better photos and livestreams.

Sporting a Snapdragon 430 with 4GB RAM and with a F/2.0 front camera with 5P lens, soft-light led flash, and 16MP rear camera with 5P lens, the Zenfone 4 Selfie will not fail at catching your best selfies and wefies. The Zenfone 4 Selfie also comes with a tri-slot tray for two sim cards and a micro SD card.  

The Zenfone 4 Selfie’s sister, Zenfone 4 Selfie Pro has a dual-lens front camera of 24MP base camera and 120° super wide-angle camera. However, what makes this particular variant unique from the Zenfone 4 Selfie is its capability to take photos with up to 2x light sensitivity, which makes it perfect for taking low-light selfies. Not only that, but the Zenfone 4 Selfie Pro also showcases a curvy premium metal design and a  5.5” full HD AMOLED display, meant for more vivid displays on screen.

Take 4K Videos with the Front Camera
Furthermore, its F/1.8 SONY IMX 362 front camera with its 24MP Duopixel Camera Technology, powered by a 14nm Snapdragon 625 processor with 4GB RAM assures you a great quality photo finish selfies and wefies without hassle.

The Zenfone 4 Selfie Pro, priced at PHP 18,995.00, is available in three color variants: Rogue Red, Sunlight Gold and Deep Sea Black.  The Zenfone 4 Selfie retails at Php 13,995, and comes in three colors: Deep Sea Black, Sunlight Gold and Rose Pink. Purchases for both unit will come with a free limited edition Gong Yoo A4 poster.

Zenfone 4 Max

Zenfone 4 Max in Sea Black
P 9,995.00

Celebrated and knighted by the Philippine market as the unprecedented “Battery King”, the renowned Max series returns with its latest variant: the Zenfone 4 Max, which sports an incredible 5,000mAh battery life that can last for 46 days on stand-by. Adding more power to this smartphone is its 2x faster reverse charging capability, making it the “go-everywhere” power bank everyone’s been wanting to have. 

However, the battery life of the Zenfone 4 Max is surely not the only incredible feature that will have everyone buzzing, as this smartphone comes with a powerful dual-lens camera – the only international smartphone brand in the local market to have a dual camera smartphone below the Php 10,000 price range.

ASUS Zenfone 4 Max in Rose Pink, Sunlight Gold, Deep Sea Black

The Zenfone 4 Max carries a dual lens rear camera with a 13MP base and a secondary 120° super wide-angle camera, meant to capture the bigger and wider picture without compromising quality. 

With a powerful battery and camera technology, the Zenfone 4 Max is perfect for those who live and breathe the active and adventurous lifestyle. 

The Zenfone 4 Max retails at Php 9,995.00 only, and comes in 3 color variants: Deep Sea Black, Sunlight Gold and Rose Pink.

GONG YOO - ASUS Zenfone Global Celebrity Ambassador

Widely was it known that the much celebrated Korean actor, Gong Yoo, joined the ASUS Zenfone family this August 2017, as the face of the Zenfone 4 and Zenfone 4 Selfie. Legions of his fans from all over the world have come to know him for his stellar roles in The 1st Shop of the Coffee Prince (2007), Train to Busan (2016), and The Guardian: The Lonely and Great God (2016-2017). But what a lot do not know yet is the true story behind this partnership between one of the most popular Asian actors in the world, and the global tech juggernaut from Taiwan – which all came to fruition once Gong Yoo first experienced the game-changing ASUS Zenfone AR. 

“When the ASUS team showed me their Zenfone AR, I was completely stunned at how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features,” said Gong Yoo. “It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together. I am looking forward to embarking on this amazing adventure with the new Zenfone 4 series.”

With ASUS Philippines as one of the main markets in the APAC region, Pinoy fans of Gong Yoo will be delighted to know that limited-edition Gong Yoo merchandise and freebies will soon be made available in key ASUS and Zenfone stores, with every purchase of a new Zenfone 4 series smartphone.

With the aforementioned powerhouse line-up of phones under the Zenfone 4 series, it was only fitting that ASUS Philippines turn the star-power a notch higher with the introduction of another influential name within the local market as the local brand ambassador of the Zenfone 4.

BEA ALONZO - ASUS Zenfone Local Celebrity Brand Ambassadress 

Bea Alonzo - Zenfone Celebrity Ambassadress

Widely considered as one of the best actresses of this generation, Bea Alonzo joins the Zenfone 4 family, eager to showcase her talent and passion for photography. 

Dubbed as the Movie Queen of the New Generation, Alonzo will also star in her very first two-part web series, in partnership with ASUS Philippines. “Being part of the Zenfone Family is an incredible venture for me not only as an actress but also a hobbyist too, and I’m very excited to be a part of the project.” She said. “This is all new and I will try my best to give everyone something they will love.” 

#4THESMILE For A Special Generation

The Zenfone 4 City certainly launched a lot of milestones to celebrate this year, chief of which was the announcement of another partnership: this time, between ASUS Philippines and the Operation Smile Foundation – an international non-governmental organization (NGO) dedicated to helping children with cleft lips and palates. 
Entitled, #4THESMILE, this online fund-raising campaign invites users to simply take a selfie using any of the new Zenfone 4 series smartphones, and upload these online with the hashtags #4TheSmile and #Zenfone4

ASUS Philippines aims to generate a total of 1,300,000 selfies, which will translate to a sponsored medical mission with Operation Smile Foundation in a key provincial area by the end of the year. All selfies taken with the official hashtags will be displayed in the Zenfone 4 Microsite and selfie bank. 

Click Here Operation SMILE Foundation Webpage

Click Here Operation Smile Segment during Zenfone 4 Launch


Pre-orders for the Zenfone 4 will begin on August 19, 2017 to September 3, 2017. For details on the pre-order process and its participating dealers, proceed to the ASUS Pre-order page. For even more information on the Zenfone 4 series and the 4 THE SMILE Campaign, tune in to ASUS Philippines’ Official Facebook Page and ASUS ZenTalk Forum.

Official ASUS Concept Stores & Kiosks
Store Type
Complete Address
ASUS Concept Store
SM Fairview 3F
3FL SM Cyberzone, SM City Fairview, Corner   Regalado Avenue, Quirino Highway, Quezon City, Metro Manila
ASUS Concept Store
Festival Mall 3F
3FL Festival Mall, Starmall Starmall Service Road, Alabang, Muntinlupa, 1780 Metro Manila
ASUS Concept Store
4th Level, SM North Edsa- Annex, Quezon City, 1100 Metro Manila
ASUS Concept Store
SM Megamall
4th floor Cyberzone Mandaluyong, Metro Manila
ASUS Concept Store
SM Mall Of Asia
UGL Cyberzone, SM Mall of Asia Seaside Blvd, Pasay City
ASUS Concept Store
SM City Marikina
GF Cyberzone, Marcos Highway, SM City Marikina, Marikina
ASUS Concept Store
Glorietta 2
3rd Fl., Glorietta 2, East Drive Ayala Center, Makati City
ASUS Mobility Kiosk
ATC Mall Alabang
Alabang-Zapote Road, Ayala Alabang, Muntinlupa
ASUS Mobility Kiosk
SM Bicutan
Dona Soledad Ave, Parañaque, Metro Manila
ASUS Mobility Kiosk
SM Southmall
Zapote Rd, Almanza Uno, Las Pinas, Metro Manila
ASUS Mobility Kiosk
Robinsons Ermita
Padre Faura St, Manila, Metro Manila
ASUS Mobility Kiosk
SM San Lazaro
Lacson Extension, Santa Cruz, Manila, Metro Manila
ASUS Mobility Kiosk
SM Mall of Asia Seaside Blvd, Pasa
ASUS Mobility Kiosk
SM Taytay
Taytay Rizal. Taytay 1920 ... SM City Taytay, Taytay, Philippines
ASUS Mobility Kiosk
SM Manila
San Marcelino, Ermita, Manila, Metro Manila
ASUS Mobility Kiosk
SM Sta. Mesa
Gregorio Araneta Ave, San Juan, Metro Manila
ASUS Mobility Kiosk
Gilmore I.T Center, 8 Gilmore Avenue Corner 1St Street, New Manila, Quezon City, 1112 Metro Manila
ASUS Mobility Kiosk
SM Molino
Molino - Paliparan Rd, Molino 4, Bacoor, 4102   Cavite
ASUS Mobility Kiosk
SM Ortigas
Ortigas Ave. Extention Brgy. Sta. Lucia, Pasig City
ASUS Mobility Kiosk
Tutuban Mall
Tutuban Commercial Center, Tondo, Manila
ASUS Mobility Kiosk
SM City San Lazaro
Felix Huertas Street corner (C-2 Road),, Lacson Ave Ext, Santa Cruz, Manila, Metro Manila

Store Type
Complete Address
ASUS Concept Store
SM Cabanatuan
SM City Cabanatuan, Cabanatuan City, Nueva Ecija
ASUS Concept Store
SM City Clark
Manuel A. Roxas Highway, Clark Freeport, Barangay Malabanias, Angeles City, Pampanga
ASUS Mobility Kiosk
SM Pampanga
GL, Cyberzone, SM City Pampanga, Jose Abad Santos Avenue, Mexico, Pampanga
ASUS Mobility Kiosk
SM City Baguio
SM City Baguio, Baguio, Benguet
ASUS Mobility Kiosk
SM City Rosales
M City Rosales, Carmen East, Rosales, Pangasinan, Rosales, Pangasinan
ASUS Mobility Kiosk
SM Clark
Manuel A. Roxas Hwy, Clark Freeport, Angeles, 2009 Pampanga
ASUS Mobility Kiosk
SM Tarlac
SM City Tarlac, San Roque, Mac Arthur Highway. Tarlac 2300
ASUS Mobility Kiosk
SM Marilao
McArthur Hi-way, 3019, Manila N Rd, Bulacan
ASUS Mobility Kiosk
SM Calamba
National Hwy, Calamba, 4027 Laguna
ASUS Mobility Kiosk
SM Sta. Rosa Laguna
National Hi-Way, Santa Rosa, 4026 Lagun
ASUS Mobility Kiosk
SM City Lipa
Unit #, 1056 GF, SM City Lipa, Ayala Highway, Lipa City, 4217, Batangas
ASUS Mobility Kiosk
SM Dasma
SM City Dasma, Dasmariñas, Cavite
ASUS Mobility Kiosk
SM Bacoor
Tirona Hwy, Bacoor, Cavite
ASUS Mobility Kiosk
SM San Pablo
Maharlika Highway, Brgy. San Rafael San Pablo, Laguna
ASUS Mobility Kiosk
SM City Naga
CBD II Rd, Brgy. Triangulo, Naga, 4400 Camarines Sur
ASUS Mobility Kiosk
SM City Batangas
M.Pastor Ave, Pastor Village, Brgy. Pallocan Kanluran, Batangas, 4200 Batangas

Store Type
Complete Address
ASUS Concept Store
SM City Bacolod
Bacolod, Negros Occidental
ASUS Concept Store
SM Ilo-ilo
3FL Cyberzone, SM City  Iloilo, Benigno Aquino Ave, Mandurriao, Iloilo City, 5000 Iloilo
ASUS Concept Store
SM City Cebu
2ND Cyberzone, SM City Cebu, North Reclamation Area,Cebu City 6000,Metro Cebu
ASUS Concept Store
D'Mall Boracay
D'Mall, D'Mall de Boracay, Boracay Island, Malay, 5608, Aklan
ASUS Mobility Kiosk
SM Seaside Cebu
SM City Cebu - Motorcycle Parking 1, Cebu City, 6000 Cebu
ASUS Mobility Kiosk
SM City Cebu
North Reclamation Area,Cebu City 6000,Metro Cebu
ASUS Mobility Kiosk
Robinsons Iloilo
Robinsons Iloilo,Iloilo City, Iloilo
ASUS Mobility Kiosk
Robinsons Place Dumaguete, Calindagan Road, Dumaguete Business Park, Calindagan, Dumaguete, 6200 Negros Oriental

Store Type
Complete Address
ASUS Concept Store
SM Premier Lanang
J.P. Laurel Ave, Lanang, Davao City, 8000 Davao del Sur
ASUS Concept Store
Centrio Mall CDO
Claro M. Recto Ave, Cagayan de Oro, 9000 Misamis Oriental
ASUS Concept Store
KCC Mall Zamboanga
2FL KCCMall Zambonaga, Gov. Camins Avenue, Brgy. Canelar. Zamboanga City 7000
ASUS Concept Store
SM CDO Downtown
Claro M. Recto Ave. corner Osmeña St., Cagayan de Oro City.
ASUS Mobility Kiosk
NCCC Mall Kiosk
R. Magsaysay Ave., Davao City Davao City Region 11, C Lizada
 St, Poblacion District, Davao City, 8000 Davao del Su
ASUS Mobility Kiosk
Gaisano Mall Davao
J.P. Laurel Ave, Obrero, Davao City
ASUS Mobility Kiosk
SM Davao Annex
2nd Floor of The Annex at SM City Davao
ASUS Mobility Kiosk
Captain Vicente Roa Extension, Cagayan de Oro City

Monch "Monchster" Henares is a blogger, tech and motoring specialist, inventor, and automotive engineer. He managed the motorpool for a limousine company in Las Vegas, Nevada, USA.
He is now based in Manila, Philippines.

You may e-mail him at
To follow him on Facebook, please click here
Instagram @monchnrs  #roadmonchster #techmonchster

No comments:

Post a Comment

Popular in Monchster Chronicles