Toyota Motor Philippines (TMP), in its tradition of launching its latest vehicle lineup in true Japanese corporate fashion, shifts gears this year and goes digital. All this for the sake of public safety and health due to the Covid-19 pandemic.
|Toyota Motor Philippines management team headed by TMP President Atsuhiro Okamoto (4th from right) at the close door online launch.|
Launched in an interactive digital reveal streamed live online, the New Wigo debuted at a time when the public face limitations in public transportation and increasing safety concerns. The New Wigo addresses mobility needs during these challenging times, providing the best option for budget-conscious first-time car buyers and those looking for an extra car for other family members.
|Wigo TRD S variant|
“The New Wigo remains an iconic car that offers the same familiar feeling of practicality and reliability, but made more advanced, more convenient, safer, and more fun with its sleek and sporty TRD Styling,” said TMP President Atsuhiro Okamoto during his welcome remarks.
The 2020 Wigo lineup is headlined by the new TRD S, a sporty and exciting variant perfectly designed for an adventurous driving experience.
Sportier Styling Inside and Out
The New Wigo G gets machine cut design alloy wheels and a new look on its rear combination lamps. The G and E variants also share a new front bumper look.
|The TRD kit includes the front spoiler, side skirt, two-tone rear spoiler, rear skirt, and TRD S badge and decals.|
|The spacious interior of the New Wigo|
The spacious interior of the New Wigo features redesigned seats and chrome accents, with the LCD Air Conditioner Panel (for TRD S and G variants) for easier access and control.
More advanced features
The New Wigo now comes with the push start button and Steering Switch, as well as LCD touch panel type A/C for the TRD S and G variants. The power retract and adjust side mirrors make driver rear visibility easily adjustable, and parking is more convenient and beginner-friendly with the new back camera that comes with TRD S and G variants.
|Push start button|
The TRD S variant’s TRD kit also includes Apple CarPlay and Android Auto compatibility, Voice Command Feature, and a class-leading Digital Video Recorder, making every trip safer, more convenient, and enjoyable.
All New Wigo variants come with Power Door Lock and a new instrument panel design for easier access to controls.
Safety features are never compromised with all variants coming with SRS airbags for the driver and front passenger, back sonar, and Anti-Lock Brake System (ABS).
The New Wigo is now available at all Toyota dealerships nationwide.
VARIANT PRICE COLORS AVAILABLE
TRD S AT Yellow SE / White / Gray Metallic
G AT and MT Orange Metallic / Black / Silver Metallic / White / Gray Metallic
E MT Silver Metallic / White / Gray Metallic
|Yellow SE, White, Silver Metallic, Orange Metallic, Grey Metallic, and Black|
The Wigo was first launched in the country in 2014, the well-loved hatchback quickly dominated the market and from then, sustained its leadership. In 2019, it cornered a 69% segment share, easily becoming a travel companion for many young professionals and starting families.
For more information on the New Wigo, visit TMP’s official website at www.toyota.com.ph and follow the official social media pages at Toyota Motor Philippines (Facebook and Instagram) and @ToyotaMotorPH (Twitter).
Monch "Monchster" Henares is an award-winning automotive journalist and feature writer for the Philippine Daily Inquirer's Road Talk, a media blogger @MonchsterChronicles.com, co-founder of Motourismo.ph and a co-anchor in the program 'Kaya Mo Yan' on DZRH News Teleradio. He is also a tech and motoring specialist, inventor, and automotive engineer.
He managed the motor pool for a limousine company in Las Vegas, Nevada, USA. He is now based in Manila, Philippines, and is the President of BuildMeUp Corp.
You may e-mail him at firstname.lastname@example.org
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