Maxxis International, a brand known for offering a good balance of performance and value across its tire line, proudly announced the release of four new revolutionary tires at dealer and media launches held recently.
We are thrilled to introduce the RAZR HT 780, the RAZR AT781, the Victra Sport EV, and the Victra S98 CT to the market,” said Mr. Ronald L. Ang, Chief Operations Officer of AP Blue Whale Corporation, exclusive distributor of Maxxis and CST Tires. “These tires represent a significant advancement in our tire technology and our response to the continuously expanding electric vehicle market, and we are happy to offer drivers an unparalleled experience on both dry and wet roads, whether for conventional or electric vehicles.”
“We are confident that these tires will live up to, if not exceed, the expectations of drivers seeking the ultimate tire performance. These new tires are a testament to Maxxis’ commitment to innovation and delivering top-tier products to the market,” Mr. Ang said.
The global manufacturer of tires for a wide range of vehicles, including bicycles, motorcycles, cars, trucks, ATVs, trucks, and buses, raised the curtain on the Maxxis HT780, a premium quality highway terrain tire designed for SUV and utility drivers looking for optimal comfort, a quiet ride, and prolonged tire life.
Also unveiled was the Maxxis RAZR AT781, a refined All-Terrain tire for crossovers, pick-ups, and SUVs that provides excellent off-road traction, improved tread life, dry/wet performance, silence, and riding comfort.
Jaybee Atanacio, Director of Product Management of AP Blue Whale Corporation, exclusive distributor of Maxxis and CST tires, introduced the Maxxis RAR HT780 as the Rebel of the Road”. “Part of the Razr family of tires, it is known for its toughness and unrelenting grip that laughs in the face of rain and potholes because of its extraordinary traction. It also delivers an uncommon level of quietness and comfort to 4X4 vehicles and SUVs because of Maxxis Optim-Tech, the brand's most advanced pitch arrangement optimization technology ever,” Atanacio said.
The tire’s carcass architecture and profile are designed to absorb road vibrations, and the sidewall plies ensure improved steering precision. High-reinforced silica nanoparticles guarantee their long life. Keywords for this tire are traction, drainage, and comfort. It also provides better mileage and better ROI, he added.
The Maxxis RAZR AT781, meanwhile, is an outdoor enthusiast’s dream, but adapts well to both on-road and off-road conditions. Designed for light-duty vehicles, it combines all-weather traction, hardiness, and a peaceful ride for both challenging and leisurely camping activities. A key feature is Maxxis’ latest tread optimization and compound technology that delivers a high level of on and off-road performance.
New chemical fillers in the compound provide maximum tear and chip resistance plus longer tread life. The new pattern features 3D tread blocks and bridge reinforcements for minimized pattern noise and irregular wear. A new armor sidewall design provides extra peace of mind, especially off-road, by maximizing sidewall traction and puncture resistance.
The Maxxis VICTRA SPORT EV was the third product using cutting-edge technology introduced at the launch. It is an ultra-high-performance all-season tire for electric vehicles, designed to maximize efficiency and grip, lower rolling resistance and noise, enhance durability, and improve traction.
Specifically developed for electric vehicles, it is notable for its high-dispersion nanotechnology and a special tread design that increases range and improves energy efficiency.
An optimized surface structure and Maxxis Silent Technology use sound-absorbing foams that reduce rolling noise and enhance comfort inside the vehicle. Its innovative tread makes the Victra Sport EV more resistant to the additional strains placed on electric car tires. Next-generation energy-saving EV compound helps to improve rolling resistance, increases range and mileage, and improves tread wear.
“Maxxis’ new tire for electric vehicles, the VICTRA SPORT EV, has won a SEMA Best New Product Award in the Tire and Related Product category. This ultra-high-performance tire improves upon the OEM fitment, and the Maxxis engineering team focused on improving fuel economy and a longer tread life through a new-generation low rolling resistance EV compound. The VICTRA SPORT EV also offers a quieter, more comfortable ride with help from our new Maxxis Silent technology,” said Jaybee Atanacio.
The fourth Maxxis tire to be unveiled was the Maxxis Victra S98 CT – an urban-ready scooter tire, built specifically for city riding. It offers smooth and stable performance, ideal for daily scooter commutes. Its high-grip compound and optimized tread pattern ensure excellent handling and control on both wet and dry urban roads. The tread pattern’s deco groove is optimized to ensure confidence during wet weather. A reinforced casing and long-lasting construction guarantee consistency and extended tire life.
The Maxxis RAZR HT780, the RAZR AT781, the Victra Sport EV, and the Victra S98 CT will be available in a range of sizes to fit a wide variety of vehicles at authorized MAXXIS Tires dealerships nationwide.
For more information about the new Maxxis tires and other Maxxis tires, please visit www.maxxis.com.ph.
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